Who We Are
Ritvi is an Indian fashion and lifestyle brand offering beautifully curated fashion jewellery, bridal essentials, dresses, lehengas, handbags, fragrances, and accessories—combining quality craftsmanship and accessible luxury to create products our customers love.
Our Story
Founded in 2020 by Dinesh Jain, Ritvi began with a vision to make elegance more accessible. As rising gold prices made precious jewellery increasingly difficult to afford, he recognised the future of high-quality imitation jewellery and established Ritvi with his sons, Devanshu and Hiten. The brand has since grown into a destination for jewellery, dresses, lehengas, and premium fragrances.
Our Journey
Founded
Making premium fashion accessible.
Expanded
Multiple product categories.
Serving
Happy customers across India.
Growing
Retail and franchise growth.
What We Offer
Fashion Jewellery
Bridal Jewellery & Chura
Dresses
Lehengas
Handbags
Fragrances
Fashion Accessories
Festive & Gift Collections
Why Choose Ritvi
Premium Designs
Trendy, elegant and crafted with care.
Quality Products
Quality checked at every step.
Affordable Luxury
Premium experience within your budget.
Trend-Driven Collections
Stay ahead with our latest collections.
Customer-First Approach
Your happiness is our priority.
Trusted Experience
Loved by thousands of loyal customers.
Our Mission
To make beautiful fashion and jewellery accessible to every customer while building a trusted Indian lifestyle brand.
Our Vision
To become one of India’s most trusted fashion jewellery and lifestyle brands with a growing presence across the country and internationally.
Our Values
Quality · Customer Happiness · Trust · Transparency · Innovation · Long-Term Relationships
The People Behind Ritvi
Dinesh Jain
Founder
Dinesh founded Ritvi in 2020 to make elegance more accessible. As rising gold prices placed precious jewellery beyond the reach of many customers, he recognised the future of beautifully crafted imitation jewellery. Together with his sons, Devanshu and Hiten, he transformed this insight into a brand built on accessible luxury, trust, and celebration.
Devanshu Jain
Co-Founder & CEO
Devanshu envisioned Ritvi as more than a jewellery brand. Believing every bride deserves to look extraordinary on her special day, he introduced dresses and lehengas to create a complete bridal destination. Today he leads operations and offline expansion across India, with expertise in sales, customer retention, and retail management.
Saloni Jain
Creative Director
A qualified fashion designer, Saloni leads Ritvi’s creative vision. She designs the bridal jewellery and lehengas while guiding the wider design team across other collections. She also contributes to visual direction and content creation, ensuring every expression of Ritvi reflects creativity, elegance, and contemporary style.
Hiten Jain
Marketing Director
Hiten leads Ritvi’s digital growth, online sales, and marketing strategy. He manages the Ritvi Jewels website and the brand’s presence across Instagram, YouTube, Pinterest, and other digital platforms. With a diploma in Digital Marketing, he heads the marketing team and has helped expand Ritvi into authentic branded perfumes from designer and niche fragrance houses.
Become a Ritvi Franchise Partner
Join hands with a trusted brand and grow your business with our proven model and complete support.
- Product Training
- Staff Training
- Sales Training
- Business Management Support
- Operational Guidance
